There is no season like the holiday season, that’s for sure. Everyone is promoting something, and shoppers are ready to buy, buy, buy. It’s a marketer’s dream season, which also means it’s easy to get lost in the shuffle. Everywhere you look companies are offering discounts and giveaways, and if you don’t do something special, you won’t even get a second glance. Which is why you need to implement these holiday social media strategies ASAP: Treat Your Fans to a Gift No, we don’t mean to go buy all of your followers a $10 Starbucks gift card—we mean for you to share some of your vast knowledge with your fans. Depending on your industry, come up with some inside information that can greatly benefit your followers, and offer it up for free, as your holiday gift to them. Is there a particular trade secret you are privy to? Have you developed a formula for increasing sales? Maybe there is even a recipe you’ve never before shared. Adding free white paper to your social media strategy will help cement your role as the industry expert, and it may even encourage your followers to tell their friends about you. Ask Your Followers What They Want If you do want to offer something tangible to your fans, then a giveaway is a great option. However, instead of choosing something you think will be well received, ask your fans what they would like for you to put up for grabs. While this ensures the winner will be pleased with their prize, it will also provide you with some valuable insight as to what products or services are your fans’ favorites. You may even receive some suggestions of items to add to your lineup—and all you had to do was ask. Bond Over the Season Few things provide a greater bonding opportunity than the season of giving, and social media strategy is all about connecting with your fans. No matter what beliefs your followers have, chances are they have some traditions that are uniquely theirs. Reach out to your fans and ask them to share their favorites, and, of course, you can reciprocate by sharing yours. You can even upload photos of your office holiday party or the decorations you have up around the office. Make Your Fans’ Lives Easier If you ask 100 people about their current state of mind, chances are at least 50% of them will include “stressed out” in their description. While the holidays are full of joy, there is also a lot to get done and very few people can keep up without breaking a sweat. Your job is to figure out how your company’s products or services will help ease some of this stress, and then market your solution with gusto. Target Your Local Fan Base If you have a brick-and-mortar store, you get to take advantage of one more social media strategy that can have a huge impact on your overall sales: Local Awareness. Never heard of it? You are in for a treat. It’s a new option for Facebook advertisers, and it allows you to only spend ad dollars on your fans that live within close proximity to your store. So when Cindy Lou Who down the road is perusing her Facebook newsfeed while waiting for her dentist, she will see your ad, offering her an extra discount on her in-store purchase (which is the best way to use these local-only ads). Guess where she’s going once her teeth are cleaned? Cha-ching!