Paul Pita Named Rebel Interactive’s Chief Experience Officer

Southington, Conn. — June 2, 2021 — There’s no better time than now to focus on what makes your business outstanding amongst your competition so that you truly stand out in the marketplace. 

With over 20 years of business marketing experience and award-winning branding, Paul Pita will become Rebel Interactive Group’s Chief Experience Officer, starting today. 

His sphere of influence expands to branding, public relations, advocacy, and thought leadership for Rebel clients and Rebel’s in-house subject matter experts. 

“Paul is an exceptionally talented marketer rooted in branding, business strategy and creativity. He ignites ideas while inspiring others, so we decided to put a name to the energy he brings to our culture and clients’ businesses. His energy and love for his trade are infectious; he truly embodies the Rebel experience,” said Allison Minutillo, Rebel’s President & COO.

In this new role, Paul’s strategic vision and acumen tailors the Rebel experience to each client’s unique needs, while pushing their boundaries and possibilities to the next level. His ability to inspire and guide conversations to address complex business marketing challenges and turn them into business opportunities. 

“I believe every company has the ability to be extraordinary. Helping them discover their next aha moment is what drives me every day”, said Paul.  

“I look forward to helping client partners ignite creativity and explore untapped possibilities so that it can be activated by the over 80 Rebels in our company to produce exceptional results and positive business outcomes.”

For a sneak preview of Paul’s vision, visit

Paul is the former CEO and executive creative director of The Pita Group, a full service marketing and branding firm formerly based in Rocky Hill. Rebel Interactive Group acquired The Pita Group in June 2018. 

Rebel Interactive Group is a digital marketing agency based in Southington, Conn. Rebels ignite inspiration by empowering rebellion: it’s the alchemy that occurs when expertise and experimentation are combined. It’s audacious. And audacity is contagious. Are you ready to find your Rebel?



Toni Kuziak

Rebel Marketing Manager

Authored by:

Shannon King

Content Creator

Content creator Shannon King comes to Rebel with over five years of communications experience. Shannon worked with the Connecticut Business and Industry Association where she did media, PR, podcasting, survey...Read More

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