Technical SEO Specialist

Website Rebel Interactive Group

Rebel Interactive Group is a full-service digital marketing agency whose entire focus is making businesses succeed. How do we achieve this? By letting our creative, curious minds do their thing.

Rebel is looking for our next SEO star who has a holistic understanding of search engines, web development, content strategy and leadership skills to grow our SEO department. 

As the SEO Strategist, you have a strong understanding of SEO ranking factors and performance metrics. You are able to evaluate all aspects of a website from an SEO perspective, including crawl, indexation, traffic, page speed and keyword ranking reports. You can then formulate a strategic SEO plan based on the client’s goals, budget, and SEO best practices. 

You will be required to execute complex deliverables, including Competitor Analyses, Indexation Audits, Conversion Rate Optimization Analyses, Content Gap Analyses, Structured Data and Technical Audits. You will be responsible for providing valuable insights within monthly reporting and creating presentations based on deliverables. You will work closely with content, design and development teams to implement changes to the website from both a content and technical perspective. 

The SEO strategist is also required to stay on top of the latest developments in SEO, Google algorithm updates, and more. You will contribute to departmental development by reinventing deliverables and collaborating with other teams to innovate and streamline SEO tactics

.What You’ll Do

Job responsibilities will include, but are not limited to, the following:

  • Develop and execute SEO strategy for client accounts based on current website performance, client goals, and budget for long-term growth and success
  • Execute deliverables & setup, including (but not limited to):
    • Keyword Research & Mapping
    • Metadata and On-Page Content Optimizations
    • Sitemap Creation
    • 301 Redirect Recommendations 
    • Plugin & platform setup (Yoast, GA, GTM, Search Console, Bing Webmaster Tools, Hotjar)
    • Website QA
    • Backlink Gap Analyses
    • Content Gap Analyses
  • Website QA tasks, including (but not limited to): 
    • Pre & Post Launch Site Crawls
    • URL Resolution Check 
    • Canonical tag, XML sitemap, & Robots.txt Check
    • Page Speed Audits
    • Favicon, Metadata, Status Codes & SSL Check 
    • 404 Page Checks
  • Extract data from platforms and tools to provide key metrics, valuable insights, and analysis in monthly reports
  • Work closely with the content team to provide additional insight from an SEO perspective for content calendars, social posts, blogs, etc.
  • Work with development, marketing, and editorial teams to ensure SEO best practices are properly implemented on newly developed websites
  • Stay informed and current on SEO trends, algorithm updates, and changes to the search landscape
  • Drive continued innovations, constantly investigate new SEO best practices, platforms, and strategies

Job Requirements

  • 2-4 years of SEO experience OR web development experience
  • Baseline familiarity with front-end web technologies, such as HTML, CSS, and JavaScript
  • Familiarity with user experience best practices 
  • Familiarity with search engine algorithms and ranking factors
  • Keyword research and market research skills
  • The ability to track optimization results with analytics software
  • Experience with WordPress, Shopify, HubSpot, and other CMS platforms a plus
  • Experience with platforms, such as Ahrefs, Semrush, Google Developer tools a plus
  • Some understanding of broader marketing concepts such as copywriting, conversion rate optimization, lead generation, and the ability to measure business impact
  • Experience working with Google Analytics, Google Search Console, and Google My Business
  • Ability to effectively communicate processes and tactics to peers, directors, and other team members
  • Extensive knowledge of Excel and Powerpoint
  • Excellent presentation, written and collaboration skills
  • Excellent quantitative and qualitative skills
  • Ability to set priorities and meet deadlines in a dynamic, fast-paced environment
  • Willingness to jump into new platforms and learn new skills; curious

AFFIRMATIVE ACTION AND EQUAL OPPORTUNITY EMPLOYER

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Authored by:

Rebel Staff