Rebel Interactive GroupRebel Interactive Group - Digital Marketing Services: Creative Web Design & Development, CRM Automattion, Email Marketing, SEO & PPC Management, Social Media

Client Overview

Covering more than 1,100 acres of scenic farmland, Lyman Orchards is one of the most popular attractions in New England. Known as Connecticut’s own “Sweet Spot,” Lyman is a destination for family fun with pick your own fruits and locally-sourced foods, handmade pies and gift baskets in its Apple Barrel store. Did we mention golf? Three courses, lessons, and an expanded golfing center. It’s a big deal.

Project

Promote the Lyman Orchards property including the The Apple Barrel retail store, farm business, farm events, web, search, social, TV commercials, collateral and more.

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Challenge

Lyman has provided generations with farm-fresh food and fun, family experiences. After celebrating a milestone anniversary of its founding, Lyman aimed to shift its approach by reaching audiences through more digital-based options.

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Rebel Solution

Rebel was a “farm-to-computer” solution, working with all assets at Lyman from apples to pumpkins. Rebel concepted and produced digital content, TV commercials, print collateral, and managed Lyman's media and PR. We also kept up the "Pi Day" tradition (deliveries of pie to media outlets on National Pi Day), as well as launched a partnership with a local mall. We also made pies available online (they’re so good they need to be purchased anytime, anywhere).

Rebel consistently delivered in their marketing plans they presented to us - both timely, on budget and meeting our business objectives. They are a great team of strategic thinkers who can also execute.

Pamela Roccabruna

lyman Platform Design & Development

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