XVIVO: Building Greater Website Animation
XVIVO is a scientific animation company specializing in animation, illustration, and interactive design. With over 20 years of experience working with such major clients as St. Jude, Johnson & Johnson, and Harvard University, XVIVO has proven their ability to create beautiful medical art. They also help educate consumers about how cancers are treated and how vaccines and medications work. XVIVO is best known for a Harvard-commissioned 3D animation,“The Inner Life of the Cell.”
Looking to showcase their beautiful animations—such as the oscillating protein on their homepage—in an upgraded environment, XVIVO was seeking refreshed functionality and design for their aging website. Rebel and XVIVO teamed up to create a fresh, easy-to-navigate, clean site.
Speeding Load Times, Rationalizing Content, Saving Search
The challenges in creating the site were twofold. First, we needed to highlight all of their work without using massive file sizes, which would slow the site load time and deter search. Second, we had to condense the huge amount of content on their original site, which made much of their best work difficult to find. The goal was to ensure that consumers could still find the most popular content and be intrigued enough to contact and work with XVIVO directly.
Rebel built the site on a robust content management system in a manner that allowed for custom design and content that highlighted their animations, illustrations, and process. This solution resulted in a website that looked more modern, provided a solid user experience, was responsive across device types and browsers, loaded quickly, was secure, and was search-engine friendly.
With the new site in place, XVIVO has seen an increase in quality leads and a corresponding decrease in irrelevant leads. Conversion rates for phone calls and form submissions are in the double digits. Their content is more easily accessible, proven by reduced bounce rates and an increase in average session duration. Ultimately, the redesigned website serves XVIVO’s business needs while meshing visually with their stunning illustration and animation work.