Director, Media Strategy
It’s a strategic move to have a handy person on your team, whether that person’s a hardcore DIY enthusiast or a number-cruncher extraordinaire. And we Rebels have Kevin, who’s as precise with a nail gun as he is with a spreadsheet.
As our Director of Media Strategy, Kevin brings a wealth of knowledge and experience in search and analysis. He’s also skilled in web design, development, and social media. And Kevin “loves numbers, and creating huge Excel formulas.” He really does.
Fun fact: Kevin sequentially watched all 201 episodes of The Office nine times without skipping any. Another fun fact: Kevin likes to build things. He recently remodeled his kitchen, and he built his son’s swing set from scratch. He says, “I feel like anything I can watch someone do, I can teach myself to do.”
Handy? Yes. We couldn’t agree more.
Having lived in Austin, Tex., Matt Kundo is a proud wearer of cowboy boots. He’s also unabashed about wearing Speedo swimsuits at appropriate water venues (he swam competitively in high school and college, so calm down).
And this cowboy’s got swagger. As a Marketing Strategist, his role at Rebel ranges from the 10,000-foot view above, down to those 10,000 rows of spreadsheets. A self-proclaimed subversive, as well as a creative problem-solver, he’s also skilled in SEO/SEM, PPC strategy and social media advertising. He excels at bringing a human-centric approach to marketing because he believes that although the landscape is increasingly digital and virtual, in the end, it’s all about making real connections with people.
A few other facts about Matt — if the sartorial introduction wasn’t revealing enough — include his attempt to learn Japanese (“I never made it past the pronouns…”); his interest in fine art and his fondness for the movie, “2001: A Space Odyssey.”
Sr. Application Developer
Senior Marketing Strategy Manager
Erika says she cannot take “no” for an answer. As Rebel’s Senior Marketing Strategy Manager, this “inability” is a great asset for us.
Determined, disciplined, and dogged, she finds solutions “no matter what it takes.”(That’s a verbatim quote.) Erika also confesses to secretly critiquing every ad she sees wherever she sees it, and considering how to improve it.
Her guilty pleasure, we’re happy to reveal, is watching “Survivor.” Not only has she never missed an episode of its 15-year/31-season run, she’s actually considered competing on the show as a contestant. What stopped her? It was neither the grueling competition nor the punishing physical conditions, but rather the possibility of maybe having to eat a bowl of live worms for a meal.
With two young girls at home and spare time at a minimum, Erika enjoys spending some of it creating and baking homemade cakes in various themes, from tacos to Tiffany boxes. Guess what themed cake she probably won’t bake?
Vice President, Business Development & Innovation
If Steve had a theme song, its lyrics would be, “Put me in, Coach, I’m ready to play.” (On a separate note, shouldn’t we all have a theme song?) As one of Rebel’s account directors, Steve is a key utility player.
Steve’s strategic thinking — he always wants to know “why” and “how”– gives clients a measurable lead over the competition. And his in-depth marketing history, impressive certifications, and creative vision allow him to effortlessly combine innovative strategies for winning results.
A lifetime baseball player (a pitcher in college and a relentless league player and coach ever since), Steve is steely and unflappable on the mound, whether he’s pitching a baseball — or a new client.
He’s also a slugger who hits his work out of the park. Needless to say, Steve is one of our MVPs.
Creative Designer & Developer
What’s in a name? If your name is “Swav,” then a lot. Because Swav Cembrynski is as cool as his name implies, and he’s smart and accomplished as well.
And here are a few things you’d never guess upon meeting him: Swav moved to the United States from Poland when he was 14 and learned English from watching the Cartoon Network (he cops to taking a few English lessons as well). He also produces his own music and has written copious easy listening and dance/trance tracks. Can Swav be any more suave? We don’t think so.
As a creative designer and web developer, Swav’s a highly creative and multi-talented individual with extensive experience in digital, print, and web design as well as front-end development.
Swav rebels on a daily basis, which might sound a little alarming, but it’s a creative “win” for us. He says he often does stuff that he’s not necessarily asked to do, just to see what happens. We’re not talking about running with scissors or anything but we are referring to his relentless curiosity, regardless of the outcome. It all leads to all his creative output, which makes him that much more, well, Swav.
VP, Marketing Strategy
With a 30-year track record of growing revenue and profit, as well as activating brands in energy, financial services, consumer and industrial package goods, Craig understands the nature — and the structure — of business success.
As a vice president of marketing strategy, Craig believes in a holistic teamwork approach. He’s “learned that the answers to complex business challenges lie within the knowledge, intellect and willingness of employees, partners and clients.” In other words, he plays nicely with everyone.
He’s also a muscle car-owner and enthusiast, an “active percussionist” (we don’t know what that means, either), avid jogger (five days per week), and serious Cape Cod beach-goer (no further information available…)
Director of Human Resources and Corporate Counsel
We Rebels are spirited and intrepid by nature, but we rely on one person in particular to ensure we go about our daily work without too many bumps and bruises (and specific legal questions that we need to answer). Jen is our self-proclaimed “adventurer with grounding.” And as our Director of Human Resources and Corporate Counsel, she’s our own personal force to be reckoned with.
Jen is a skilled and experienced lawyer who has worked with clients in a variety of industries, and she’s supremely able to apply her judicial juju to the realm of marketing.
An eager river-rafter and deliberate cliff-jumper (yes, you read that correctly), Jen also enjoys “getting lost on purpose,” preferring to explore her world exuberantly — but thoughtfully. She enjoys decorating as her creative outlet, loves music, and admits to having been a marching band nerd in high school (wearing a full-on wool kilt while playing clarinet).
And, because we think it’s pretty cool, we’d like to note that Jen once single handedly fended off a mugger one summer evening in 1991. Jen’s our kind of nerd, kilt notwithstanding.
SEO & SEM Specialist
Our SEO/SEM specialist, Marsha, boldly makes the following statement: “I don’t fit into ‘normal’ and I’m ok with that.” And that’s why we — a collection of “not normals” — love her. Because Marsha fits into Rebel.
A math and number geek who always looks at and analyzes data in search of “holes,” as she puts it, Marsha enjoys shredding information to find opportunities. It’s her breaking-apart (or smashing-apart?) process that allows her to see things that aren’t typically seen.
Marsha also has a generous heart (she has a teaching degree in special education), a love of cars, and a particular ability to handle, metaphorically speaking, multiple spinning plates while under pressure.
And, because we take great pleasure in sharing Rebel’s secrets, we feel obliged to reveal that Marsha has an inordinate fear of worms, from those of the live, slimy variety to the candied, gummy ones. But don’t tell anyone.
Director, Client Services
As an Account Supervisor at our agency, we count on Katy to work directly with clients in developing and completing projects that catapult their success. That might seem like a daunting task for some, but not for Katy.
You know how when a meeting’s almost over, there’s always one person who asks just one last question? That’s Katy. She’s dogged and fearless in her inquisitiveness. In her words, she does NOT like not knowing all the answers.
Now for the part when we tell you something surprisingly rebellious about someone: Katy knows all the words to “Rapper’s Delight.” Really! She does. (Ask her to regale you.)
Less rebellious but equally intriguing: Katy is persnickety about eating eggs, and she takes any egg protocol breach seriously. “I have a system for eating them. I get REALLY upset if the yolks get broken before I eat the whites, or if other food on the plate mixes with the egg and I can’t completely sop it up with toast in the right order.”
Need we say more?
She’s fearless. (Skydiving, anyone?). She’s spontaneous. (Trip to Spain, anyone?) And her favorite holiday is Halloween. (Costume party, anyone?)
She’s also Katie Lenihan, an Account Executive at Rebel Interactive Group. With experience at Ogilvy and Epsilon, Katie knows how to effectively manage and direct teams and clients (big and small), as well as oversee, organize and drive myriad marketing projects from inception through execution.
A self-proclaimed optimist, Katie excels in a “work hard and play hard” environment (she fits in well at Rebel). Speaking of “fearless,” her favorite food is a hot dog. (Dinner, anyone?)
Technical Project Manager
Technical Project Manager Steven B. needs people to understand something about working for Rebel — and about being able to work remotely: “My two dogs are my administrative assistants. It’s interesting that I haven’t been receiving any of my messages.” So, just in case you were wondering…
He also wants people to know something else about being a Rebel: at his (crazy) young age, he feels as if he’s found his dream career. And we are happy to have him for the rest of his life. Why? Because Steven is relentless. He’s driven, curious, motivated and thrives on knowing all the details. In short, he’s a workhorse.
Steven’s our go-to guy on the account team. From prepping copy decks and creative briefs to creating social posts and managing social accounts, Steven gets it done before most people have their first morning cup of coffee.
Speaking of coffee, he treats it a lot like oxygen (full time infusions). Also, he’s a genuinely nice person (unless he forgets to eat some breakfast with that coffee, but that’s whole other topic.)
Media Planner & Marketing Strategist
Her first language wasn’t English — it was Italian — but regardless of dialect, Media Planner and Marketing Strategist Stefania Ciarlegio has always spoken her mind. (A lot.) Prodigiously gifted in the art of speaking, she says that as a child she would barely stop to breathe between nonstop sentences and/or renditions of “Bananas in Pajamas.”
Stefania — who’s worked with brands large and small — is all about using her skills in media and communications to creatively stanch stagnant approaches, and to explore and build new options for bigger results.
When she’s not speaking, she reads, writes, and enjoys pasta. (A lot.)
Innovation and Creativity Manager
“Sometimes, a little lunchtime humility keeps us grounded in reality.” Let’s face it: who hasn’t dripped something on their shirt during a business luncheon? Eddie Hollenbeck’s gastronomical shrewdness is typical of his broader wisdom.
As Rebel’s Innovation and Creativity Manager, Eddie is, in his words, a “creative warrior.” He’s a designer, strategist and UX architect who doesn’t believe in typical resolutions; he believes in ideation, innovation, and real solutions. He also has experience working with Fortune 100 companies and global brands, and he’s served as creative lead in myriad marketing venues.
Eddie is also nothing but a hound dog, having won two consecutive Elvis impersonation contests in high school. We know. We want to go to that party, too.
A roller derby enthusiast whose skater handle is “Angry Monk,” Eddie embodies the spirit of a rebel. And he’s smart enough to travel with an extra shirt.
Social Media & Marketing Strategy Manager
While her official title at Rebel is Social Media and Marketing Strategy Manager, Danielle Consiglio Reiss can hardly be confined to one area of expertise. An experienced marketing whiz who’s worked for Madison Square Garden Company and MGM Resorts International among other enterprises, Danielle thrives in fast-paced, collaborative environments.
And she is driven to succeed. Whether it’s digital marketing or volleyball and basketball (yup, she’s an athlete, too), Danielle understands the importance of teamwork and she recognizes that part of her success in marketing is her desire to keep learning new things.
Danielle and her husband, both enthusiastic UCONN fans, have two cats — Archie and Geno — that are eponymously named for the university’s coaching legends. And when she’s not on the field or court (or herding cats), Danielle enjoys cooking without recipes (having grown up with an “off-the-boat” Italian grandmother who taught her to cook using “little bits of this and that”).
We’re happy she’s on our team and we definitely look forward to not playing against her in volleyball.
Vice President of Technical Strategy
When it comes to digital storytelling, there is nobody that does it better than Bryan. For the past 20 years, he has been honing his trend-forecasting skills, combining them with his wizard-like talent for technology and in-depth grasp on anything related to digital marketing. As Rebel Interactive Group’s Vice President of Technical Strategy, he is a technical force to be reckoned with.
As far as technology is concerned, if it involves high-tech words or an acronym (SAP integration, anyone?), chances are Bryan has experience with it. From international automotive companies to national finance brands, there are few industries Bryan hasn’t conquered.
Bryan effortlessly takes a company’s vision and transforms it into their reality—a reality so much better than the client even imagined. His renowned action plans are completely customizable, leaving nothing up for debate. A technical titan, Bryan is like Rebel’s own in-house Silicon Valley.
As Rebel’s Copy Chief, Julie brings an understanding not only of where apostrophes should and should not be placed, but of the power of the written word. Julie has been writing — from dramatic and informational TV to magazines, newspapers, digital marketing — since the days when people used pens.
Her rebel streak is manifest in her sense of humor. She delights when she can make the crankiest person in the room (we’re not looking at you) smile, or whip off an email that can make you laugh literally out loud (she’s loath to using a certain acronym).
Some surprising things about Julie: she ran the New York City Marathon (once), has won a game show (really), and is an alarmingly good ventriloquist (yikes).
Greg Shimer believes that being a Rebel means being “willing to try something new and to never stop learning and never stop trying.” We agree, and it’s this mindset (as well as extensive corporate account management and digital marketing experience at enterprises such as Staples and WebMD) that he brings to the table as Account Director.
Speaking of tables, Anthony Bourdain is Greg’s hero. Like Bourdain, Greg’s favorite hobby is hopping in the car, opening the sunroof and heading off toward parts unknown. He also looks forward to “New Comic Book Day” every Wednesday, and has a particular fondness for the Justice League (sorry, Stan Lee).
Greg serves on the Board of Directors of the Connecticut Brain Tumor Alliance, committed to providing hope, support and education to brain tumor survivors, their families and friends. (Because not all superheros wear capes.)
His background speaks to diverse business skills in fast-paced work environments. And Account Executive Zack Hummel definitely has chops, from fluency in social media to prowess in public relations. In fact he helps stack the Rebel deck in terms of innovation and creative thinking.
When he worked at ESPN as a statistical analyst, Zack helped power and supply real-time box scores and play-by-play analysis, ensuring accuracy of statistical game coverage to myriad digital media, internet, and television platforms.
Beyond the games and behind the scenes, Zack pays fervent attention to the subliminal “tells” of human interaction. He is a student of the images, sounds, and emotional connections that create responses in people. That’s right: this marketer studies what people don’t even know they want to see, hear, and buy.
He’s definitely an asset to our marketing arsenal. We just wish he’d stop studying us all the time…
Technical Project Manager
What’s more fun than morphing? Apparently nothing, according to Carlos Quinones. In fact it’s among the things that attracted him to Rebel: the ability to learn and… morph. A self-described “unabashed disruptor” and “non-conformist,” you might have a hard time believing one of his strongest talents is consensus building, which is what makes him a great Technical Project Manager.
Companies such as JP Morgan, Deutsche Bank, Vertrue, Gartner Group and Priceline have all benefited from his ability to bring digital projects and people (real, people, not virtual ones) together.
Carlos enjoys pondering what the future will look like, and he also enjoys cross-checking actual vs. prognostication values. If there’s a variance between what he thought might happen and what is actually happening, no sweat, he can morph. (And he’ll enjoy doing it.)
Account Director & Marketing Strategist
Carly does not like to color within the lines. As an Account Director/Marketing Strategist, she is an adventurer who eschews the boundaries, of not only color and lines, but of just about everything.
She does, however, strive to be “on the edge of greatness and innovation,” and does so by acting as a sturdy suspension bridge between Rebel and clients, ensuring all the Ts are crossed and the Is are dotted perfectly, while solving problems, managing communications and driving multiple projects to completion.
Speaking of color and lines, Carly has great fondness for tattoos. And for travel. In fact, she reports on sporting 13 tattoos, one from each of the eight cities and five countries she’s visited. And, she says, she’s “still counting.” Here’s to many more adventures — and tattoos!