Director of Implementation Services
As Rebel’s Director of Implementation Services, Jason does, well, a lot of implementing. His experience is vast and varied, and he’s worked for large corporations and small businesses worldwide. But he says it was Rebel’s culture that lured him from those corporate agency environments.
Jason revels in Rebel’s approach to clients, which he feels begins with their needs and then works backwards from there. He also really enjoys working in a building that black bears visit on a regular basis. Who wouldn’t, right?
When questioned as to the nature of his own rebellious streak, Jason replied: “Is that what that is? They told me it was a birthmark.” Touché, Jason. See? A rebel through and through.
Account Director & Marketing Strategy
It’s tough to top a career pinnacle that begins with delivering balloons while dressed as a gorilla. Yet somehow Joel Kalinowski has persevered.
As our Marketing Strategist, Joel manages to find solutions to complex problems, and artfully combines the emotional impact of creative endeavors with actionable, analytical insights to successfully execute myriad campaigns.
Relentless and strategic, he acts on the philosophy that success is built from solid plans and tons of (smart) hard work.
And he seems to have time for tons of hard work, because he is a self-proclaimed “pop culture wasteland” who hasn’t followed any TV shows since he was in college. Ironically, he also feels he might one day embark on an acting career. (In so doing, we sure hope he deploys that gorilla suit.)
Graphic Designer & Digital Production Manager
She likes to tinker with her old Jeep Wrangler. She rows on the Women’s Masters Racing Team. She’s a baker and cookie/cake decorator (with ample homemade cookie dough at the ready in her freezer).
No, she’s not a make-believe superhero. She’s Wendy, our graphic designer and production manager, and we’re keeping her.
With more than 20 years of experience in design, production, marketing, and creative thinking spanning all areas of the digital marketing space, Wendy knows and does it all. Her background in print and web development and design give her acuity about the importance of usability and overall user experience.
Wendy is “annoyingly proud” of her two children. She also has two Westies and a husband who always makes her laugh. Wendy clearly provides Rebel an unfair advantage, which we’re always happy to deploy.
Manager Marketing Strategy and Research
Vice President of Technical Strategy
When it comes to digital storytelling, there is nobody that does it better than Bryan. For the past 20 years, he has been honing his trend-forecasting skills, combining them with his wizard-like talent for technology and in-depth grasp on anything related to digital marketing. As Rebel Interactive Group’s Vice President of Technical Strategy, he is a technical force to be reckoned with.
As far as technology is concerned, if it involves high-tech words or an acronym (SAP integration, anyone?), chances are Bryan has experience with it. From international automotive companies to national finance brands, there are few industries Bryan hasn’t conquered.
Bryan effortlessly takes a company’s vision and transforms it into their reality—a reality so much better than the client even imagined. His renowned action plans are completely customizable, leaving nothing up for debate. A technical titan, Bryan is like Rebel’s own in-house Silicon Valley.
As an Account Supervisor at our agency, we count on Katy to work directly with clients in developing and completing projects that catapult their success. That might seem like a daunting task for some, but not for Katy.
You know how when a meeting’s almost over, there’s always one person who asks just one last question? That’s Katy. She’s dogged and fearless in her inquisitiveness. In her words, she does NOT like not knowing all the answers.
Now for the part when we tell you something surprisingly rebellious about someone: Katy knows all the words to “Rapper’s Delight.” Really! She does. (Ask her to regale you.)
Less rebellious but equally intriguing: Katy is persnickety about eating eggs, and she takes any egg protocol breach seriously. “I have a system for eating them. I get REALLY upset if the yolks get broken before I eat the whites, or if other food on the plate mixes with the egg and I can’t completely sop it up with toast in the right order.”
Need we say more?
Director, Media Strategy
It’s a strategic move to have a handy person on your team, whether that person’s a hardcore DIY enthusiast or a number-cruncher extraordinaire. And we Rebels have Kevin, who’s as precise with a nail gun as he is with a spreadsheet.
As our Director of Media Strategy, Kevin brings a wealth of knowledge and experience in search and analysis. He’s also skilled in web design, development, and social media. And Kevin “loves numbers, and creating huge Excel formulas.” He really does.
Fun fact: Kevin sequentially watched all 201 episodes of The Office nine times without skipping any. Another fun fact: Kevin likes to build things. He recently remodeled his kitchen, and he built his son’s swing set from scratch. He says, “I feel like anything I can watch someone do, I can teach myself to do.”
Handy? Yes. We couldn’t agree more.
Account Executive Neil Frutuoso has many attributes, from his experience in building and maintaining client relationships to his highly analytical and logical approach to problem-solving, as well as his outstanding marketing and strategy skills.
That is, of course, when he’s not tripping the light fantastic. A self-described “adrenaline junkie,” Neil loves to travel wherever and whenever he can and, he says he actually enjoys flying. Inside a plane, that is. His exuberance for the troposphere doesn’t extend to skydiving, at which he vigorously draws a line.
Neil also enjoys hiking with his wife (and his dog), as well as jet skiing (no dog) and fishing (TBD). He also considers himself a fast learner, having ridden a bike without training wheels at the age of three. Speaking of childhood, Neil eschews the typical morning coffee and instead opts for a cup of hot chocolate. Here’s to adrenaline in whatever form it takes!
VP, Marketing Strategy
With a 30-year track record of growing revenue and profit, as well as activating brands in energy, financial services, consumer and industrial package goods, Craig understands the nature — and the structure — of business success.
As a vice president of marketing strategy, Craig believes in a holistic teamwork approach. He’s “learned that the answers to complex business challenges lie within the knowledge, intellect and willingness of employees, partners and clients.” In other words, he plays nicely with everyone.
He’s also a muscle car-owner and enthusiast, an “active percussionist” (we don’t know what that means, either), avid jogger (five days per week), and serious Cape Cod beach-goer (no further information available…)
Senior Marketing Strategy Manager
Erika says she cannot take “no” for an answer. As Rebel’s Senior Marketing Strategy Manager, this “inability” is a great asset for us.
Determined, disciplined, and dogged, she finds solutions “no matter what it takes.”(That’s a verbatim quote.) Erika also confesses to secretly critiquing every ad she sees wherever she sees it, and considering how to improve it.
Her guilty pleasure, we’re happy to reveal, is watching “Survivor.” Not only has she never missed an episode of its 15-year/31-season run, she’s actually considered competing on the show as a contestant. What stopped her? It was neither the grueling competition nor the punishing physical conditions, but rather the possibility of maybe having to eat a bowl of live worms for a meal.
With two young girls at home and spare time at a minimum, Erika enjoys spending some of it creating and baking homemade cakes in various themes, from tacos to Tiffany boxes. Guess what themed cake she probably won’t bake?
Having lived in Austin, Tex., Matt Kundo is a proud wearer of cowboy boots. He’s also unabashed about wearing Speedo swimsuits at appropriate water venues (he swam competitively in high school and college, so calm down).
And this cowboy’s got swagger. As a Marketing Strategist, his role at Rebel ranges from the 10,000-foot view above, down to those 10,000 rows of spreadsheets. A self-proclaimed subversive, as well as a creative problem-solver, he’s also skilled in SEO/SEM, PPC strategy and social media advertising. He excels at bringing a human-centric approach to marketing because he believes that although the landscape is increasingly digital and virtual, in the end, it’s all about making real connections with people.
A few other facts about Matt — if the sartorial introduction wasn’t revealing enough — include his attempt to learn Japanese (“I never made it past the pronouns…”); his interest in fine art and his fondness for the movie, “2001: A Space Odyssey.”
She’s fearless. (Skydiving, anyone?). She’s spontaneous. (Trip to Spain, anyone?) And her favorite holiday is Halloween. (Costume party, anyone?)
She’s also Katie Lenihan, an Account Executive at Rebel Interactive Group. With experience at Ogilvy and Epsilon, Katie knows how to effectively manage and direct teams and clients (big and small), as well as oversee, organize and drive myriad marketing projects from inception through execution.
A self-proclaimed optimist, Katie excels in a “work hard and play hard” environment (she fits in well at Rebel). Speaking of “fearless,” her favorite food is a hot dog. (Dinner, anyone?)
Marketing Strategy Manager
Perfectly proficient in situational analysis, communications and marketing implementation, and able to identify solutions related to multiple verticals, Mark Anderson is actually not a droid. He’s our 100 percent human Marketing Strategy Manager, with loads of experience in digital and traditional marketing.
But wait. There’s more. Because we’re all about telling our secrets, we’re compelled to share that not only is Mark a Game of Thrones enthusiast and Dungeons and Dragons fan (and player), in high school he was an extra in a straight-to-video Disney movie that was filmed on the Tower of Terror ride in Disney World.
Want to know what movie? Email Mark. He’ll spill the beans. He’s only human, after all.
As Rebel’s senior copywriter, Julie brings an understanding not only of where apostrophes should and should not be placed, but of the power of the written word. Julie has been writing — from dramatic and informational TV to magazines, newspapers, digital marketing — since the days when people used pens.
Her rebel streak is manifest in her sense of humor. She delights when she can make the crankiest person in the room (we’re not looking at you) smile, or whip off an email that can make you laugh literally out loud (she’s loath to using a certain acronym).
Some surprising things about Julie: she ran the New York City Marathon (once), has won a game show (really), and is an alarmingly good ventriloquist (yikes).
PR & Media Specialist
There are movie stars and there are rock stars, and Rebel’s Account Supervisor, Tricia Gardiner, falls into both categories. Tricia, whose childhood was filled with school plays and acting and singing lessons, came perilously close to choosing a career in the spotlight. But we’re glad instead she’s our very own rockstar marketer.
What’s great about Tricia? Have you got an hour? For starters, she’s not afraid to roll up her sleeves and tackle any — and all — aspects of a marketing campaign. Tricia brings to Rebel an operations and marketing background, having previously worked in the fashion industry at an e-commerce company. She can deftly manage anything from email marketing, PPC campaigns, and social media strategy execution to website design and development.
But wait. There’s more! In addition to her solid professional experience and exceptional customer service, Tricia is a down to earth person who enjoys volunteering in her community, as well as long hikes in the woods. Mostly, we can’t wait for her to regale us with a few show tunes. Ladies and gentlemen: Tricia’s ready for her closeup.
SEO & SEM Specialist
Our SEO/SEM specialist, Marsha, boldly makes the following statement: “I don’t fit into ‘normal’ and I’m ok with that.” And that’s why we — a collection of “not normals” — love her. Because Marsha fits into Rebel.
A math and number geek who always looks at and analyzes data in search of “holes,” as she puts it, Marsha enjoys shredding information to find opportunities. It’s her breaking-apart (or smashing-apart?) process that allows her to see things that aren’t typically seen.
Marsha also has a generous heart (she has a teaching degree in special education), a love of cars, and a particular ability to handle, metaphorically speaking, multiple spinning plates while under pressure.
And, because we take great pleasure in sharing Rebel’s secrets, we feel obliged to reveal that Marsha has an inordinate fear of worms, from those of the live, slimy variety to the candied, gummy ones. But don’t tell anyone.
Innovation and Creativity Manager
“Sometimes, a little lunchtime humility keeps us grounded in reality.” Let’s face it: who hasn’t dripped something on their shirt during a business luncheon? Eddie Hollenbeck’s gastronomical shrewdness is typical of his broader wisdom.
As Rebel’s Innovation and Creativity Manager, Eddie is, in his words, a “creative warrior.” He’s a designer, strategist and UX architect who doesn’t believe in typical resolutions; he believes in ideation, innovation, and real solutions. He also has experience working with Fortune 100 companies and global brands, and he’s served as creative lead in myriad marketing venues.
Eddie is also nothing but a hound dog, having won two consecutive Elvis impersonation contests in high school. We know. We want to go to that party, too.
A roller derby enthusiast whose skater handle is “Angry Monk,” Eddie embodies the spirit of a rebel. And he’s smart enough to travel with an extra shirt.
Vice President, Business Development & Innovation
If Steve had a theme song, its lyrics would be, “Put me in, Coach, I’m ready to play.” (On a separate note, shouldn’t we all have a theme song?) As one of Rebel’s account directors, Steve is a key utility player.
Steve’s strategic thinking — he always wants to know “why” and “how”– gives clients a measurable lead over the competition. And his in-depth marketing history, impressive certifications, and creative vision allow him to effortlessly combine innovative strategies for winning results.
A lifetime baseball player (a pitcher in college and a relentless league player and coach ever since), Steve is steely and unflappable on the mound, whether he’s pitching a baseball — or a new client.
He’s also a slugger who hits his work out of the park. Needless to say, Steve is one of our MVPs.
Picture the proverbial offspring of Michelangelo and Dwayne Johnson (The Rock). Rebel’s Corey Hutchison could fill the bill. Corey is intersection of artistic acuity, brute strength and a touch of charisma.
As Rebel’s designer, Corey’s graphic design and print and digital media skills help us broaden our horizon of creativity and innovation, and help keep us ahead of all the marketing curves — and angles.
Corey believes the fact that he’s an only child compels him to be independent and to stand out from the crowd, so we Rebels try not spoil him with extra attention.
But back to Dwayne Johnson: Corey trains in mixed martial arts and has fought in four professional fights. He insists, however, that he’s just a “giant teddy bear.” On second thought, maybe a little extra attention couldn’t hurt…
Technical Project Manager
Technical Project Manager Steven B. needs people to understand something about working for Rebel — and about being able to work remotely: “My two dogs are my administrative assistants. It’s interesting that I haven’t been receiving any of my messages.” So, just in case you were wondering…
He also wants people to know something else about being a Rebel: at his (crazy) young age, he feels as if he’s found his dream career. And we are happy to have him for the rest of his life. Why? Because Steven is relentless. He’s driven, curious, motivated and thrives on knowing all the details. In short, he’s a workhorse.
Steven’s our go-to guy on the account team. From prepping copy decks and creative briefs to creating social posts and managing social accounts, Steven gets it done before most people have their first morning cup of coffee.
Speaking of coffee, he treats it a lot like oxygen (full time infusions). Also, he’s a genuinely nice person (unless he forgets to eat some breakfast with that coffee, but that’s whole other topic.)
What do you get when you mix a jock and a nerd? Technically, you get a jerd or a nork. But if you’ve got anything to do with Rebel, you get a David Guildner.
As Rebel’s Lead Developer, David creates a variety of custom websites and applications for clients, and he brings unity and flow to development platforms. As he says, “Keeping client sites and applications up-to-date is a simultaneous touchdown, homerun and three-pointer.” (We know. That’s why we make him do it.) David also ensures all his (billions of) tasks are created and managed in an organized and timely manner.
You might ask where the jerd/nork component comes into play. David is a serious sportster who is no stranger to the games of baseball, basketball, football and hockey. And that’s as a player as well as a fan. Speaking of fandom, he’s a self-proclaimed diehard Red Sox devotee who keeps an “open mind” toward The Yankees. He’s also a SciFi enthusiast who consumes related material — from comic books to movies — like a veritable zombie vampire.
From creating web applications to tracking zombies, David’s jerd/nork game is strong.