Client Overview

Permatex is a leading manufacturer, distributor and marketer of premium chemical products to the automotive maintenance and repair, home and hardware markets. Under well-recognized brand names such as Spray Nine®, Grime Magnet®, Fast Orange® (and others), Permatex leads the way in products such as gasket makers, sealants, hand cleaners, threadlockers, adhesives, cleaners, repair kits and lubricants.

Project

Marketing and Social Campaigns

Challenge

Increase brand awareness, interest and engagement, as well as increase sales and grow the existing customer base.

Rebel Solution

Rebel developed and implemented numerous innovative campaigns to promote Permatex products, engage customers, drive awareness, and increase overall sales. Initiatives include: unique landing pages, video creation — including producing an animated video — YouTube optimization, Snapchat filters, geo-targeted ads, influencer campaigns and other social media efforts. We drove a social survey that verified Permatex’s dedicated fan base, helping Permatex gain increased shelf space at retailers. We had a hand in naming and packaging. (By the way, that hand remained very clean. Thanks, Fast Orange®.)

Rebel has worked on several campaigns for me and has done a great job with all aspects they were asked to do. They also came in below their original estimate!!! Great agency that I would highly recommend!

Sean Lyon

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