To Amazon, or to not Amazon? That is the question. At least it’s today’s question, and here are a few things to consider before answering. Did you know that, according to its own former CEO, Google’s biggest competitor is neither Bing nor Yahoo. It’s Amazon. Is Amazon right for your business? Here are some facts to take into consideration: Amazon is growing rapidly, presiding over half of the ecommerce in the U.S. Thirty four percent of product searches start on Google but 52% of product searches start on Amazon. Other ecommerce channels (eBay, Google, etc.) are competing for growth. Traditional channels are partnering with ecommerce channels to compete with Amazon (e.g., Google and Walmart’s new partnership). Consumers trust Amazon. Social media content creation Online content creation and inbound marketing Amazon more than 95 million unique monthly visitors in the U.S. alone.