To Amazon, or to not Amazon? That is the question. At least it’s today’s question, and here are a few things to consider before answering.

Did you know that, according to its own former CEO, Google’s biggest competitor is neither Bing nor Yahoo. It’s Amazon.

Is Amazon right for your business? Here are some facts to take into consideration:

  • Amazon is growing rapidly, presiding over half of the ecommerce in the U.S.
  • Thirty four percent of product searches start on Google but 52% of product searches start on Amazon.
  • Other ecommerce channels (eBay, Google, etc.) are competing for growth.
  • Traditional channels are partnering with ecommerce channels to compete with Amazon (e.g., Google and Walmart’s new partnership).
  • Consumers trust Amazon.
  • Social media content creation
  • Online content creation and inbound marketing
  • Amazon more than 95 million unique monthly visitors in the U.S. alone.

Positioning your product on Amazon can:

Build brand recognition Simplify and scale your business Provide access to loyal amazon customers, useful tools and reports for sellers Provide advertising options (Amazon Marketing Services – AMS) Provide your choice of Fulfilment by Amazon (FBA) or Fulfilment by Merchant (FBM) Qualify your products for Prime shipping (FBA) Help you stand out from competition Increase your volume of sales – up to 20% more and up to 2x with Prime Provide customers that are willing to pay a price premium for products with Prime for free shipping Provide your customers easy, convenient and fast shopping Give you a captive audience Partnering with Rebel will help you stay ahead of marketplace trends. And, along your journey down the Amazon, here are some of the services we offer to help you get started, and to support you throughout.

Rebel Interactive Group will:

Conduct a business, marketing and ecommerce capabilities assessment before engaging in ecommerce channels such as Amazon Understand what business you can and cannot conduct on Amazon or other ecommerce channels Develop a well articulated marketing strategy and brand value proposition if one doesn’t already exist.

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