Content is powerful It’s also everywhere. People are inundated with content every waking moment, from radio and TV to streaming video services to websites and social media. And it’s not just the amount — the ways people interact with content has changed massively in the last few years, and they’re continuing to evolve with each passing day. How do you cut through the noise and deliver your brand’s message to consumers? By being a Rebel, of course. It’s all about the user Here’s what users want: something that will intrigue them, enhance their daily lives, or at a minimum give them something to talk about with their friends, family, and colleagues. Here’s why that matters: advertisers no longer have a captive audience. Whether it’s streaming music and video, podcasts, websites or social media, people now experience content on their own terms. (Just imagine if TV viewers decades ago had the “skip ad” button that YouTube has now…) Telling your story is easy enough. Telling your story in a manner that makes people want to engage with you is quite a lot harder. That’s where we come in. First, we zero in on your target audience You have to meet your target audience where they are, and that starts by understanding who they are. Our content marketing team dives deep into your audience’s characteristics. We’re not just talking about demographic data (although we certainly look at it); we’re talking about personal traits, mindset, needs and expectations, and more. When are your customers online? Where — and how — are they consuming content? Are they stressed, excited, exhausted or encouraged? What do they need from your company? And what aspects of your brand will speak to them in the moment? The answers to those questions turn into one or more target audience personas — characters who represent your target market. And those personas influence every marketing decision from that point forward, from the high-level structure of your website and strategy of your marketing campaigns right down to individual emails and social media posts. When we have a clear picture of your target audience in mind, we’re able to move quickly, creatively and effectively through every component of your marketing efforts. Then, we create compelling, cogent, conversion-focused content Once we know who we’re talking to, it’s time to figure out what to say and even more importantly, where and how to say it. We look at every content channel, from your website to your emails to social media channels, and more. We create comprehensive strategies designed to deliver your brand’s message. And we create content that’s unique, timely, relevant, valuable and meaningful, based on what we know about your target audience. Content creation is an ongoing process. We look at what works and what doesn’t: which posts got maximum engagement, which pages convert, which emails get clicked. We go back to the drawing board, make refinements, and find a way to speak even more clearly to your target market. Once we get rolling, there’s no stopping your brand. Harness the power of content, the Rebel way Your brand has a story. It’s the job of your content marketing agency to find the best way to tell it to the people who need to hear it. And that’s exactly what Rebel does best. If you’re ready to get started, contact us today.