Social Media Marketing
The good news for brands is that social media gives you a megaphone. The bad news? Everyone else has that megaphone, too.
How do you cut through the noise?
Not by doing what everyone else does.
It all starts with strategy
Whether it’s Facebook, Instagram, Twitter, LinkedIn, or whatever the latest and greatest platform is, in order to succeed on social media, you need a marketing agency that provides clarity amidst confusion.
- Which social platforms are going to be most effective for your brand?
- What’s the best sort of content for your audience?
- What days and times are they most active?
- On which social trends should your company act?
These are questions Rebel helps you answer. We collaborate with you to deliver meaningful strategies that move you past “likes,” “comments” and “follows,” and elevates your brand to real engagement and data.
Data analysis and strategic planning
In a world as cacophonous as social media, data wins the game. On the organic side, this includes content planning, developing content calendars, using best posting practices and resources, and monitoring and optimizing based on what gets the most engagement. On the paid side—everything from newsfeed ads to InstaStories and other paid media—we use sophisticated targeting to make sure we’re laser-focused on your target audience. Across the board, we leverage the vast amounts of information available on social media to cut through the confusion and elevate your brand.
“Rapid Reel” video development
Social media is increasingly dominated by video content; on Facebook alone, people watch 100 million hours of video every day. For many brands, video is easily the best way to tell your story and reach your target audience. As social media platforms revise their algorithms to reward video engagement on both organic and paid social, video is going to become more important.
Timing and targeting are crucial, which means you need to deploy your video fast. Rebel’s “rapid reel” video content delivers engagement and results on time and on budget. We develop short-form videos to grab and keep audience attention while scrolling. Adding video content to your feed allows you to diversity content types and keep your audience engaged.
Promotions and advertising
Making your message visible through the social media fog is possible by strategic investment. We’re adept at making the most of promotions on social media channels, including sweepstakes, surveys, polls, and other engagement strategies that get people talking about and engaging with your brand.
As social media increasingly becomes pay-to-play for brands, we use boosts and social media ads to extend your reach, refine your targeting and make the most of your investment in each channel.
Profile setup, optimization, and maintenance
If you’re starting your social media presence from scratch, great! You’re giving us a blank slate to get you started. Rebel provides comprehensive social media management services, including Facebook, Twitter, LinkedIn, Instagram, and all other major platforms. We take care of setting up your profiles, including graphic and copy support, as well as scheduling your first posts so you’ll be ready to move forward rapidly.
Social listening and community management
Social media is fundamentally about community. While you can’t control everything people say about your brand, there is much you can do to protect your reputation and drive growth. Rebel uses advanced social listening and community management tools to quickly respond to comments and reviews, find out what people are saying about your brand, and take appropriate action. We take care of every detail to ensure you make the most of social.
Reporting, insights, and ROI
From reach and engagement to likes and retweets we report on KPIs and get into the nitty-gritty to further drive success. We leverage the tools social platforms provide, such as website conversion tracking, and take a deeper look to inform and guide your ongoing strategy.
Ready to make a splash on social? You’re ready to Rebel.
An inclusive social media strategy increases access, and increased access means more engagement. Rebel works with Web Content Accessibility Guidelines (WCAG) across all social media channels to create inclusive posts and assets. We understand that without accessibility, marketers lose an opportunity to connect with a larger audience. Keeping social media accessible means recognizing exclusion and presenting information in the clearest ways possible.
If you’re going to make an impact on social media, you need a marketing partner who not only knows social media but also thinks differently, stays ahead of the curve and keeps redefining what’s possible. Sound good? Contact us to boost your brand.