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The overall goal of WCAG principles and guidelines is to provide everyone with the same experience when engaging with digital media. While newer operating systems allow users to control their experience through accessibility controls, ideally, all digital experiences should be set up correctly so ownership is not on the end-user to configure. Each site we build or update is based on WCAG policy. 


Rebel approaches accessibility not as a barrier to innovation, but as a part of creating a more comprehensive and inclusive website experience. 

We are committed to:
  • Building content that meets WCAG 2.1 AA compliance
  • Staying up to date on the latest WCAG guidelines and ongoing education across all agency disciplines 
  • Understanding the needs of our client’s industries—from healthcare, financial, insurance, retail, and higher education—where accessible websites and materials are essential
  • Seamless integration into our processes by leveraging human expertise and experience, using industry-standard tools, and incorporating testing best practices into our workflow
  • Auditing and remediating existing websites

Rebel believes it’s critical to design and build with accessibility in mind. We also understand that WCAG compliance is not just about websites: we incorporate best practices into our print materials, PDFs, videos, and social media marketing as well. 


Innovation and inclusivity go hand-in-hand. It’s the foundation of the internet—the ability to access information or communicate with anyone in the world. But with technology moving so fast, many people are being left behind.

There are ways we can bridge that gap: 

  • Write clear, understandable content.
  • Place descriptive links on calls-to-action buttons and indicators.
  • Provide sufficient color contrast between text elements, backgrounds, and photography.
  • Provide keyboard navigation so users do not have to rely purely on mouse interactions.
  • Create proper labels on forms.
  • Provide alternative text for images and iconography.
  • Create focus indicators for navigation and links.
  • Provide standard video controls, closed captioning and transcripts, and limit autoplay.


If your current website reports high bounce rates, it may be that it’s not compliant with WCAG guidelines. Think about that: how many customers and business leads could your company be missing simply because your website is not accessible? 

Implementing WCAG guidelines in your marketing strategies will not only expose your messaging to a larger audience, but also improve other factors, such as Search Engine Optimization, Social Media Marketing, and Design.

Having a strong foundation to a website is crucial. Accounting for WCAG guidelines in content, design, and development, ensures the same experience for everyone who visits your site.