As 2018 draws to a close, we’ve created a tribute — wrapped in rhythm and rhyme — to content marketing, to enhance your understanding and appreciation (and perhaps brighten your day). You want to tackle content marketing But you’re not exactly sure how; Fear not! You’ve come to the right place Shift your perspective, here and now. In order to embrace this trend Let’s first travel back in time; To better understand the essence Of what marketers had in mind. It’s no surprise “digital marketing” searches Grew alongside “content marketing” in popularity; When you end up finding your audience A blank website or empty ad is a rarity. Marketers across every industry Realize content continues to be king; It’s the very thing that represents your brand But value and relevance, you must bring. Every minute we are inundated With content from all angles; Stop pressing publish without pausing first It’s your message they must entangle. Content surrounds us and delights us It inspires and calms us, too; But just as quickly as that occurs Frustration and dissatisfaction can brew. We must rebel through the noise Putting forth content that provides value; Shift your mindset to your audience That’s when your content will break through. Gather the right strategic team members With varying skill sets and points of view; Stand together at a whiteboard Voila! Your perspective will be brand new. Instead of starting with age range Try brainstorming moments, big and small; It’s the micro-insights that trigger ideas That are more strategic overall. Personify your target audience As if they’re sitting at your table; Describe them as a person or friend To avoid any sort of label. From there you’ll begin to visualize How best to emotionally connect; When you start to reach the human Loyal customers are what you should expect. Now revisit your brand story To identify common ground; Between what you want to say and they want to hear There’s a sweet spot you have found. Next, think about each channel From what to say, when and how; Develop your content marketing plan Within a comprehensive marketing strategy that wows. Let’s breakdown the old perspective That “content marketing” equals “blog”; New content types are endless and evolving Those with modern perspective will leapfrog. When you go to press publish or post Ask yourself a simple question; If it’s not valuable, original, insightful or memorable Starting from scratch is our suggestion. Review your content with the audience in mind A maxed-out inbox makes them numb; Try providing useful content that’s not salesy Design and write it to convince them. When all is said and done We just want you to be successful; Crushing goals and happy customers Lead to a happy life that’s less stressful.