Director, Organic Search & Strategy Deirdre Hall has more than six years of experience in digital marketing, with a focus on organic search. Her career began in the publishing sector, overseeing organic performance of 12 regional news sites and working closely with reporters (optimizing headlines and content). After her stint in publishing, she worked on the agency side on a variety of brands in different verticals for both medium- to larger-sized enterprise businesses in retail, financial and healthcare industries. She has extensive experience in websites, including e-commerce, financial, personal and service-based platforms and she works closely with paid media to break down silos in order to take a more integrated approach to overall strategy. And: No, she’s not the legendary soap opera star, but Deirdre Hall is no less than a superstar at Rebel. Deirdre enjoys collaborating with colleagues and clients and she also likes to push back against conventions (daring to wear white well after Labor Day). Lest you think her sartorial boldness is her only attribute, get this: Deirdre claims to have a photographic memory (we’ll believe it when we see it and she remembers what we see). She also grew up Irish step-dancing, can play the tin whistle, aspires to run a marathon, and was once inadvertently tagged by Oprah in a tweet meant for that other Deidre Hall, resulting in a crazy shoutout that lasted two hours. Well, @Oprah: she’s ours now.