Kyle Minerley, Rebel’s director of advertising and search, helps lead the paid media, SEO, and paid social departments, with a specialization in data-driven attribution and omnichannel advertising. With more than six years of digital marketing experience in SEO, content creation, web development and paid advertising. He also has experience in E-commerce, D2C, B2B, aerospace, higher education, and the food and beverage industries. Kyle views himself as a digital hybrid: he’s obsessed with “every aspect of digital marketing, but has a particular flair for taking complex digital strategies and making them accessible to individuals regardless of their level of experience.” You’d never know his foray into digital marketing was somewhat accidental. An English major in college, his Chinese professor felt that Kyle would be proficient in creating websites, then promised the United Nations Associated of Rochester that he would make them a new website. In one week. So he did and, the rest — including his English degree — was history. Challenges are his game and hobbies are his passion. Kyle plays the flute and drums. He’s also prone to breaking out into Disney tunes (but says he’s getting better at knowing when not to do so). Kyle also enjoys making trees out of gems and wire (we’re curious, too); is an avid rock climber and enjoys cooking. We’re looking forward to the day when he does all those things at the same time. We’ll keep you posted.