With over 20 years of experience as a creative leader and business owner, chief branding officer Paul Pita brings an innovative perspective to brand and video marketing. He also happens to eschew being codified as a Ringo Starr or a Charlie Watts, because as a percussionist Paul has always marched to the beat of his own drum(mer). A first-generation Cuban, Paul’s an enthusiast of Latino food and music. And as a musician, he’s a big fan of Led Zeppelin, The Police and U2 (among others). He also adores his dog, Coby, a Cavachon who accompanies him to the office and enjoys sleeping upside down. When he’s not drumming in venues diverse as statewide festivals, bars and coffeehouses, Paul offers a marketing philosophy that encourages team engagement, open dialogue and shared ideas, and he does so with one goal in mind: to spark the next great idea. But before any next great ideas: percussion and puppies. A guy has priorities, after all.