Content Marketing & Copywriting
To have a content strategy means to create content with intention. It’s a concept that works hand-in-hand with brand positioning, data-backed insights, and SEO-infused copy to guide and accomplish business goals.
Good content educates, entertains, engages—and ultimately converts. But great content? Great content is fundamental to building a strong and viable web presence. Great content marries all disciplines: brand, design, copy, marketing strategy, and more. It’s the fuel driving the engine of social media engagement, search engine marketing, lead generation, lead nurturing, and website conversion optimization.
Digital products provide utility, service, and access to information, which has permanently shifted customers’ expectations. That’s why convenience and connectedness are no longer just nice-to-haves. They’re must-haves, and they’re at the center of an outstanding consumer experience. This dynamic presents an opportunity for brands as they expand beyond bricks-and-mortar into digital. When it comes to empowering your brand to seize this opportunity, Rebel’s here to help every step of the way.
WHAT’S CONTENT AMPLIFICATION (CAMP)?
Content amplification is the process of helping your content reach a significantly wider audience–hence, “amplifying” the signal of your content. But, it isn’t a single strategy or technique. Using paid search to drive awareness of your latest white paper? You’re amplifying your content. Running Facebook ads to generate buzz about your latest eBook? You’re amplifying your content. Leveraging influencers and their large networks to get the word out about your latest product? That’s right—you’re amplifying your content. Put simply, CAMP bridges the gap between paid and organic content marketing.
REBEL HELPS HARNESS THE POWER
Rebel is adept at deploying content across platforms including blogs, social media, podcasts, videos, articles, live or virtual events, email, and more. We’re not beholden to any specific platform or medium: we look at your target audience, brand, and business goals, then select content channels that make the most sense strategically.
Your brand has a story. It’s the job of your content marketing agency to find the best way to tell it to the people who need to hear it. And, we specialize in helping clients create content that enhances and amplifies business offerings in groundbreaking ways. Rebel through the noise? It’s what Rebel does best.