Programmatic is a word that gets thrown around a lot, but it’s not always clearly defined. As stewards of our clients’ media, part of our role is to turn highly technical information about the way in which advertising works into actionable, measurable media plans to drive your business forward.
what is programmatic display advertising?
Quite simply, it is a real-time auction in which publishers (websites) make their digital ad inventory available, set a base price, and allow potential customers (agencies, brands) to bid on each impression. This gives the buyer total control over how often, when, and where a user is shown an impression.
Social media and Google are great, but what about the other 99% of mediums out there? Programmatic display lets us reach your key audience at crazy efficient costs (CPMs, or Cost-Per-Thousand Impressions), regardless of their chosen medium, with a deep level of tracking and reporting granularity.
An integrated Process
We’re also integrated with top providers such as Oracle’s Moat and International Accreditation Service for brand safety, viewability, and anti-fraud. We apply these technologies and safeguards across all campaigns to ensure your brand’s values are upheld with each impression.
There is a wealth of data out there, but not all data sets are created equal. Let us help you utilize the right data at the right time to drive stronger engagement and relevance. Combining third-party data sets from providers such as Neustar, Axiom, Oracle, Claritas, Epsilon, Experian, Mastercard, and more with our own, we take “finding your target audience” to unparalleled heights.
the right placements
We also work to ensure that you appear where and when audience attention is focused, with placements ranging from display ads and OTT (Over-the-Top), to digital OOH (Out-of-Home), streaming radio, and much more. We provide granular, transparent reporting that gives you and your team an intimate knowledge of your overall campaigns, including an audience-by-audience and placement-by-placement basis.
Looking to target individuals at specific locations? Not a problem with programmatic advertising. Using advanced geo-parameters, we can blanket granular locations and serve ads to individuals while they’re at these locations, or even collect their unique mobile identification to retarget them at a later date.
We can already see your gears turning.