Video & TV Advertising
What was the last memorable commercial you saw? Everyone has an answer. From traditional to digital, video advertising sees demonstrable lifts in brand awareness and gaining impressions at cost. When combined with other channels specifically, we’ve seen time and time again your marketing dollars go further and work harder, ultimately lowering the cost of achieving your goals. There are many different ways to put media in the market with video, and we do them all.
Traditional TV Advertising
Utilize broadcast television to drive mass awareness and build your presence of products and offerings. Rebel will research and develop the appropriate mix of network, cable, or syndicated TV to focus efforts on building awareness and educating consumers on product benefits while helping them in their research phase.
When deciding on which large reach channels to advertise, there are three physical considerations: distribution, size, and audience. By leveraging Nielson TV data, we’ll be able to select not only the right channels and programs to place your ads against, but also identify how to reach the largest possible audience that meet your demographic needs.
The second largest search engine in the world? Youtube. 18+ year olds in the U.S. spend more time watching YouTube than any television* network. We know what it takes to get you placed there, along with what type of content (and what content lengths) make the largest impact.
With targeting options ranging from specific keywords / search phrases to the individual user intent, we can make certain your ads are seen by the right person at the right time to make a real impact on their decision process.
*Source: Google-commissioned Nielsen study, U.S, 2016.
Connected TV/OTT Advertising
Connected TV advertising gives viewers a lean-back branding experience while consuming digital video content on their television sets. These video ads play at full resolution on the launch of applications across smart TVs, gaming consoles equipped with internet-streaming capabilities and standalone platforms or devices such as Hulu, Roku and Apple TV.
Connected TV/ “Over the top” advertising allows your brand to reach cord cutters that are unreachable through traditional TV and combine the impact of TV with the precision of digital targeting. With options to serve video ads pre-roll, mid-roll, and post-roll within streamed content, you can optimize your spend to make sure your investment in video advertising goes the furthest.