IF A PICTURE IS WORTH A THOUSAND WORDS, THEN HOW MUCH DO YOU SUPPOSE A VIDEO IS WORTH? If you still think of digital video as viral content on YouTube or video ads on Facebook, it’s time to rethink your relationship with video marketing. Why should you and your brand be ready for your closeup? Adding video to your website increase the chances of a front page result on Google by a 53 times (!!!). And using video in emails can double click-through rates. If we didn’t grab your attention, here some additional reasons to consider video: Brains process visual stimuli about 60,000 times faster than they do written words. Stories are over 20 percent more compelling to human emotion than facts alone. Audiences are about 10 times more likely to engage with, comment on and share video content than they do blogs and related social posts. Video used to play a supporting role in the marketing space. But an enormous shift is occurring and video is now a star attraction, thanks to smartphone-toting consumers and augmented reality (AR) and virtual reality (VR)-ready brands.