Top Creative Branding Agency and Leading Digital Agency Come Together to Expand Services

(Southington, CT, June 20, 2018) – Today, The Pita Group, a full service marketing and branding firm based in Rocky Hill, CT announced that the company will merge with Rebel Interactive Group, a leading digital agency, headquartered in Southington, CT, effective July 1, 2018.

The merger brings two award-winning advertising and marketing firms together, creating a powerhouse of strategic brand development and digital capabilities. Since 1996, The Pita Group has been providing regional, national and international clients with a full range of marketing services, specializing in creative branding and traditional marketing. Rebel Interactive Group is a longtime player in the digital advertising space and is best known for its online marketing services for major brands and global companies.

Beginning July 1, The Pita Group will begin operating under the Rebel Interactive Group name and will move its team and offices to Southington, CT. The merger represents the next step for both firms to offer clients a comprehensive set of capabilities. From memorable branding and strategic creative development to the latest in both digital and traditional marketing, the newly expanded Rebel Interactive Group will be a one-stop-shop for brands looking to create lasting impact.

“Today, more than ever, brands need to connect with audiences through smart positioning and the right marketing channel mix. For over 20 years, Pita has been developing creative traditional marketing and branding solutions for regional, national and international companies”, said Paul Pita, CEO and Executive Creative Director, The Pita Group. “We’ve been longtime fans of Rebel Interactive Group, their tremendous digital capabilities and ability to see what’s coming next in our industry. I’m thrilled to add Pita’s proven track record for successful brand development to their process and excited about joining forces.”

“I cannot be more pleased to welcome The Pita Group to the Rebel Interactive Group family. Every day the marketing industry is evolving – especially on the digital side. Driving consumer behaviors through content marketing and digital engagement remains one of the biggest challenges for today’s brands,” said Bryn Tindall, CEO & Owner, Rebel Interactive Group. “No matter how much technology changes, authentically connecting brands directly to the consumer will always be the key to success. Bringing The Pita Group’s team of expert creative brand strategists on board allows us to further position our clients’ brands, both online and offline, create more impact and drive results.”

About Rebel Interactive Group

Rebel Interactive Group is a full service digital marketing agency that commits to staying ahead of the curve on emerging technologies and online marketing options. With a strong belief in the power of creativity, Rebel Interactive Group marshals the hallmarks of productivity — imagination, curiosity, playfulness, heart, collaboration, respect and innovation — and aligns them with their clients’ objectives. Rebels don’t avoid change. In fact, their transparent, supportive and creative culture empowers them to do just that. Because Rebels dare to be daring. And the consequence of daring — the audacity of Rebel Interactive Group — is outstanding product, consistently exceptional and flawlessly produced.

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